INSIGHTS

From the blog

Notes from our engineers and consultants on AI, software and digital transformation in the Kingdom.

A charcoal headset frames a green sound wave above a stone plinth, with Riyadh visible through an arch.
October 2026

AI Voice Agents in Saudi Arabia: Nine Tests Before You Answer Calls

Before an AI voice agent answers real customers, test Arabic dialects, interruptions, booking accuracy, safe tool access, human handoff, privacy, outages and operating costs.

Illustration of a technical specialist reviewing a secure login setup on a laptop in a modern workspace
September 2026

Passkeys or OTP? A Practical Login Upgrade Plan for Saudi Businesses

Passkeys can reduce phishing risk and simplify sign-in, but a safe rollout needs staged enrollment, strong recovery, step-up controls and clear policies for customer and privileged accounts.

Editorial illustration of a retail workspace representing connected business systems and reliable integration workflows
September 2026

Webhook, Queue or Polling? How to Build Reliable CRM–ERP Integrations

For business-critical integrations, receive changes with webhooks when available, acknowledge quickly, queue work asynchronously, make side effects idempotent, retry transient failures with backoff and jitter, and isolate persistent failures for investigation.

Illustration of a support team reviewing connected business systems with an AI assistant around a laptop
September 2026

MCP or Direct API? How Saudi Businesses Should Connect AI Agents to Internal Tools

MCP can standardize how AI agents reach business tools, but it does not replace access control. Choose MCP or direct APIs by integration scope, expose only necessary tools, keep approvals on sensitive writes, and map data flows before production.

Illustration of a software team scoping a technical workflow around a laptop in a modern workspace
September 2026

Should AI Coding Agents Be Allowed to Merge Code? A Control Model for Saudi Teams

AI coding agents can handle real engineering work, but production authority should expand gradually. Use isolated branches, deterministic tests and security scans, human review for material changes, and existing CI/CD gates before production deployment.

Illustration of a team reviewing an AI workflow and its records in a modern workspace
September 2026

What Should an AI Agent Audit Trail Record? A Practical Guide for Saudi Businesses

An AI agent audit trail should record who initiated the run, what the agent was asked to do, which tools and data it accessed, the actions it attempted, approvals, results, errors and final outcome—without automatically storing every prompt or personal-data field.

Illustration of a woman reviewing documents beside a laptop in a bright workspace.
September 2026

Can You Trust Your AI Assistant’s Sources? A Bilingual RAG Test

A practical guide to testing Arabic and English AI assistants: check retrieval, source citations, outdated documents and when the system should say it cannot answer.

Illustration: a shop owner packing an online order while checking a phone
August 2026

Where Arabic LLMs are ready for production — and where they are not

A field guide to what actually works today in Arabic-language AI: retrieval, drafting, summarisation — and the places we still keep a human in the loop.

Illustration: two colleagues reviewing a website on a phone and a tablet
July 2026

A practical data checklist before your first AI project

Five questions we ask every client before writing a line of AI code — and what the answers tell us about project risk.

Illustration: two people discussing a project with a laptop, tablet and notebook
June 2026

Automation that respects the way your teams already work

The best automation disappears into existing habits. The worst demands new ones. How we decide what to automate — and what to leave alone.